How to Know if You Want to Be a Real Estate Agent
Your real estate amanuensis profiles — those pages scattered well-nigh the Cyberspace that invariably include your photo, an "Virtually Me" section and peradventure areas to display your listings and past sales — are oftentimes the first places potential buyers or sellers volition discover you as they brainstorm the process of deciding which amanuensis to hire.
Given that reality, existent estate agent profiles should be crafted with care and consideration. After all, you're marketing yourself, so you want to put your best foot forward anywhere yous have the opportunity to connect with a potential client.
All the same the Spider web is filled with — allow'south exist honest — some pretty bad profile pages. You know the blazon: fuzzy images, outdated re-create, sales speak. The list of grievances is near endless.
Why are some profiles disasters while others are marketing masterpieces?
I don't know. Mayhap some existent estate agents aren't sure why profiles affair or don't sympathize how to make them consumer-friendly. Crafting a practiced one probably seems overwhelming. Often, people build a profile page and never look at it once again.
Any the reasons for subpar online profiles, now is the time to requite your Web presence a second expect. Start pulling up your contour pages and ask yourself a few questions:
- Is there a high-quality photo?
- Are my education credentials meaningful and up to date?
- Exercise I communicate my unique selling proposition well?
- Is in that location "agent speak" (terms consumers might not empathize) in my profile?
- Am I trying too hard to sell?
Let's take a closer await at each of these focal points.
Selection the correct photograph
Have you ever seen marketing material from a real estate amanuensis and said to yourself, "Wow, I wonder how onetime that movie is?"
You lot know you have.
Don't be the person in that photo! Y'all don't demand to update your headshot every vi months, just if you're using an prototype that looks more like your high schoolhouse yearbook photo than something taken in the last couple of years, information technology'south time to make a modify.
Avoid the "headshots" that are just logos. People desire to connect with you, not a logo. Ditto with your dog, your jail cell telephone, a "JUST SOLD!" rider or whatever other prop. Get a professional headshot, cropped then your smiling face is the focus of the photograph. Don't ataxia it upward with stuff that doesn't matter. Simply you and your face.
Analyze your instruction credentials
Call up dorsum again to real estate profile pages yous've seen. Does this expect familiar?
Jay Thompson — MBA, ePro, ABR, CRS, CRE, CIPS, GRI, CPM, SRS.
Impressive?
Not really. Don't get me incorrect, didactics is important — crucial, even. But how many consumers — you know, the folks looking at your profile and deciding whether or not to hire you — know what whatsoever of those abbreviations after your proper noun hateful?
The reply to that rapidly approaches zero.
So, spell information technology out, but not but past proverb, "I am an Accredited Buyer's Representative!" That however doesn't hateful much. Endeavour something like this:
I believe in standing education. Information technology helps me to be a better agent for you. I've spent 200 hours in the last two years training, learning and refining my craft — then that I tin can better serve y'all.
If y'all really want to get into the details of your credentials, consider linking to pages that explain what you lot learned in those designation classes.
Ascertain your USP
Your USP — Unique Selling Proposition — is what sets you apart in the Sea of Sameness. Odds are pretty good that at that place are a lot of real estate agents in your market, all competing for limited buyers and sellers. What makes y'all dissimilar from all of them?
It is not an easy affair to define, but a skillful USP, if information technology'south communicated well, volition really assistance a consumer understand what yous can do for them. And remember, information technology's all about them, non yous.
Here is a good article on building a USP. Give it a run through and get that encephalon thinking most what makes you stand out from the pack.
Picket the amanuensis-speak
"I airtight 43 sides last year — I can sell your dwelling house, besides!"
As real estate sales professionals, we know exactly what that sentence means.
Only what nigh that potential dwelling house heir-apparent? The guy who hasn't bought real estate since he grabbed a cheap condo nine years ago sees "sides" and thinks, "baked irish potato or fries?"
It is very easy to include words and terms that you run into and utilize every day. Accept a step back and look at your real estate agent contour from the perspective of a consumer. Spell out abbreviations. Ascertain manufacture-specific terms — or better yet, merely avoid them. Don't force potential customers to try and translate your agent-speak into terms they understand.
Stop the hard sell
Your real estate contour is your biography. It'south a place for someone to learn about you, how yous work, and what you can do for them. Although you lot use information technology to market yourself, it's not an overt advertizement. Hard selling on your profile might cast you as "1 of those agents" who seems to simply care about their side by side commission check.
I'll say information technology again: information technology'due south well-nigh them, not yous. Your profile is a identify for potential clients to get to know yous. Existent estate is still a very personal, confront-to-face business, and your profile may well be your commencement adventure to impress; don't make that impression be of a pushy salesperson. Go far reverberate the professional, helpful and caring real estate agent that you are.
Connect with active buyers and sellers
Grow your atomic number 82 pipeline with dwelling house shoppers looking for an agent like you lot.
Connect now
Source: https://www.zillow.com/agent-resources/blog/write-real-estate-agent-profile/
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